This morning I was reading through some of my favorite blogs and I came across a piece by Norris McDonald that I think every aspiring race car driver should read.
The particular piece revolves around the importance of public relations and fan interaction for drivers and teams. You never know when your big opportunity might come. It’s important to keep that in mind as you pursue your dreams, especially during times like these when sponsorship dollars are at an all-time low.
There has been a lot of talk this week about ‘ride buyers’ and the lack of signed contracts in place with the 2010 season looming. Perhaps one or two of the deserving drivers may have missed out an opportunity already due to a miscued social interaction with a potential sponsor. Let’s hope not.
Make sure to stop over and give Norris McDonald’s story a read. It just might help you find that elusive sponsor. The day Sammy Swindell insulted Canada’s richest man.
Any article that starts of with a reference to reading a 20+year old issue of Open Wheel magazine certainly has my attention! (I probably have the same issue somewhere…)
While it’s a good article and premise, in fairness to Sammy, I think there is a lot left out… Nonetheless, a good point is made. Thanks for the link Ryan!